Every September 23, Saudi Arabia bursts into celebration. Streets light up with the green of the flag, fireworks fill the sky, and the air carries a collective sense of pride and unity. For Saudis, it’s more than a holiday, it’s a reaffirmation of heritage, progress, and ambition.
For brands, Saudi National Day is a cultural moment that cannot be ignored. It’s an opportunity to go beyond seasonal campaigns and create authentic connections with audiences by celebrating values, culture, and innovation side by side.
But here’s the challenge: most brands approach it as a one-off occasion. They change their logo color to green, push out a celebratory post, and consider the job done. The truth? That doesn’t build resonance.
At LPS, we believe Saudi National Day is a strategic stage, a chance to merge national pride with brand storytelling, to tap into the spirit of celebration with cultural authenticity, and to craft campaigns that leave a lasting emotional impact.
The Strategic Lens: Why Saudi National Day Matters for Brands
Saudi Arabia today is at the heart of transformation. Under Vision 2030, the Kingdom is becoming a hub of innovation, digital adoption, and cultural revival. Audiences are young, social-first, and hyper-engaged with platforms like TikTok, Instagram, and Snapchat.
That means National Day campaigns must go beyond symbolism. They need to:
- Tell authentic stories rooted in heritage.
- Seize celebratory moments with timely, shareable content.
- Blend technology with culture for immersive impact.
Let’s explore how brands can succeed, with real examples from campaigns across Saudi Arabia and the GCC.
1. National Pride Meets Brand Storytelling
Saudi National Day is ultimately about identity, and the brands that win are those that tie their narrative to the Kingdom’s journey. Done well, it positions the brand not as a bystander but as part of the national celebration.
Case Study 1: Carrefour Saudi National Day Campaign
Carrefour Saudi exemplified this with a National Day campaign deeply rooted in cultural insight. By blending vibrant visuals, national pride, and digital-first engagement, Carrefour didn’t just advertise, it became part of the celebration.
Why it worked:
- Grounded in local traditions while still presenting a modern retail image.
- Digital-first strategies targeted younger audiences.
- Boosted brand loyalty through culturally relevant storytelling.
Takeaway: Storytelling during National Day should honor heritage while aligning with consumer values. That balance builds lasting emotional resonance.
2. Marketing During Celebrations: Seizing the Moment
Celebrations are live cultural events, and in Saudi Arabia, social media is the main stage. Campaigns that succeed are those that identify the right hashtags, moments, and audience segments to amplify relevance.
Case Study 2: Wingstop Saudi Launch: A Social-First Strategy
When Wingstop entered the Saudi market, it chose a social-first, experiential launch with zero paid ads. Instead, the campaign relied on influencers and real-time buzz.
Execution:
- Launch event involving musicians & artists.
- 150+ influencers creating live content.
- 2,500+ shareable moments across TikTok & Instagram.
Impact:
- 200,000+ organic views.
- 200% follower growth post-launch.
- Immediate brand awareness without a traditional ad spend.
Takeaway: In National Day campaigns, shareable cultural moments drive impact more than polished one-off ads. Agile, social-first strategies win.
3. Cultural Authenticity in Campaigns
Perhaps the most critical angle is authenticity. Saudi audiences are savvy, they value brands that respect traditions, language, and symbolism.
Case Study 3: Treva: Music, Community & Authenticity
Treva by GoodyCo faced the challenge of differentiation in a crowded market. The answer? Embedding the brand authentically in Saudi cultural life.
Execution:
- Tapped into the local rap scene with indie artist collaborations.
- Launched a music video celebrating women’s role in food decisions.
- Maintained an always-on social presence rooted in cultural resonance.
Impact:
- 28.5M impressions.
- 13M views.
- 12.7% CTR.
- 2M video views in the first month.
Takeaway: Cultural immersion, not surface-level symbolism, creates campaigns that audiences embrace and share.
4. When Spiritual Significance Meets Brand Alignment
National Day isn’t the only moment that requires sensitivity. Other cultural and spiritual occasions also demand authenticity, and the brands that succeed are those that align meaningfully.
Case Study 4: Skechers Hajj Collection: Walking With Purpose
Skechers tapped into the spiritual essence of Hajj with a reflective, culturally grounded campaign.
Execution:
- A visually rich, emotionally resonant film.
- Focus on personal reflection and spirituality, not products.
Impact:
- Strengthened brand affinity among regional audiences.
- Elevated Skechers from footwear brand to spiritual journey companion.
Takeaway: Audiences reward brands that prioritize meaning over marketing.
5. Influencer-Led Storytelling: A New GCC Standard
In today’s landscape, influencer-led content is more than amplification, it’s the content itself.
Case Study 5: Dubai Economy & Tourism: TikTok Tastes Better
To elevate Brand Dubai, LPS produced an influencer-driven culinary series, Foodpot of the World.
Execution:
- Identified viral creators via LPS’s influencer intelligence platform.
- Produced short-form content across iconic Dubai food destinations.
- Captured authentic interactions with chefs and locals.
Impact:
- 22.23M TikTok views (organic).
- 6 videos >1M views; 1 video >10M.
- ~3% engagement rate across TikTok & Instagram.
- Efficient CPV: just $0.05.
Takeaway: Authentic influencer collaborations turn cultural storytelling into global reach.
The Role of AI and Technology in Saudi’s Marketing Future
As Vision 2030 accelerates, Saudi marketing is shifting toward AI-driven personalization, AR experiences, and immersive storytelling.
- Predictive analytics: Brands can anticipate audience behavior in real time.
- CGI-enhanced visuals: CGI campaigns at global stage are inspiring Saudi brands to experiment with bold digital storytelling with a regional twist..
- AI-powered chatbots & automation: Ensuring campaigns stay interactive and responsive.
The future of Saudi marketing lies at the intersection of heritage and technology.
Key Lessons for Brands This Saudi National Day
- Blend Culture with Technology – Ground campaigns in tradition, but enhance them with AI, AR, and CGI.
- Create Shareable Moments – Think live, social-first, experiential.
- Partner with Authentic Influencers – Credibility comes from alignment, not follower count.
- Prioritize Community Insights – Treva succeeded because it tapped into music and homemaker culture.
- Contribute to Cultural Narratives – Campaigns should celebrate heritage, not just push products.
Partner with LPS for Saudi National Day 2025
If your brand wants to transform Saudi National Day 2025 into a defining, measurable experience, LPS is your partner.
We offer:
- Strategy & creative vision aligned with Vision 2030.
- Production expertise in short-form, long-form, and immersive tech.
- Influencer networks across Saudi & cross-border distribution.
- Measurement, analytics, and cultural consultation to ensure compliance and impact.
Whether you’re a public institution, consumer brand, or ambitious startup, LPS will craft campaigns that honor Saudi heritage, highlight innovation, and deliver measurable results.
Final Thoughts
Saudi National Day isn’t just about fireworks and flags. It’s about shared identity, pride, and progress. For brands, it’s a chance to say: We celebrate with you. We are part of your journey. At LPS, we specialize in making that connection real. Because when national pride meets brand storytelling, the impact lasts long after the celebrations fade.
